Pearson’s Connection to the Ad Placement on NYS ELA

Pearson Ties To Product Placement

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Here is an article claiming Pearson has no affiliation with companies on their NYS ELA tests:

http://news.msn.com/us/brand-names-in-ny-standardized-tests-vex-parents

 

Thanks to BAT & mom Sara Wottawa, we have come to realize Pearson has direct and indirect ties to all companies mention on their NYS ELA test.

 

 Pearson’s connection to Barbie is simple- Barbie’s pricier cousin, American Girl Doll, comes with a Pearson textbook:

http://blogs.edweek.org/edweek/finding_common_ground/2013/05/what_do_american_girl_dolls_and_pearson_have_in_common.html

 

And furthermore, the head of the Mattel Board sold his former company to Pearson: http://investor.shareholder.com/mattel/secfiling.cfm?filingID=1193125-13-126344&CIK=63276

 

 Pearson makes the exams for all Apple employees: 

http://www.pearsonvue.com/apple/

 

Pepsico’s (Mug Root Beer) Board of Director Pearson’s CFO for 12 years:

http://www.pepsico.com/Investors/PressRelease/PepsiCo-Elects-Rona-Fairhead-To-Companys-Board-Of-Directors02072014.html

 

 Nike has ties to Microsoft and Bill Gates:

http://labs.pearson.com/perc_97992/

 

Nike has also been used in other Pearson materials:

http://wps.pearsoncustom.com/pcp_collins_explorebus_1/68/17646/4517517.cw/content/index.html

 

 I’m sorry NYSED, what were you saying about product placement?

 

Lace to the Top on Facebook and Twitter.  We don’t place products, we…

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